Case study
RENzia
A lead-gen campaign for a category most people have never seen sold this way, plus the pages that had to make it look inevitable when the click landed.
- Industry
- Perfume vending machines
- Location
- renzialux.com
- Year
- 2025
- Pillars
- Marketing, Software & Websites
Image · awaiting upload
Placeholder for: RENzia perfume vending machine finished in black and gold
renzia-coverProblem
The problem
RENzia sells perfume through vending machines. The product is not hard to understand once you have seen it, but almost nobody has - which makes it an expensive thing to advertise badly. A cold audience has no mental slot to put it in, so the ad has to do the categorising work as well as the selling.
There were also two completely different buyers reading the same brand: a consumer choosing a fragrance, and a business deciding whether to put a machine in their lobby, mall or hotel. Sending both to one page meant neither got an argument aimed at them.
- An unfamiliar product category with no existing search demand
- Two audiences - retail buyer and B2B site owner - with opposite questions
- No dedicated destination for the B2B enquiry
What we built
- Meta Ads lead-generation campaign
- Fragrance collection page
- B2B landing page
- Dark royal gold-and-black art direction
What we built
A lead-generation campaign on Meta, and the two pages it needed to land on - built in a dark royal gold-and-black aesthetic so the vending machine reads as a luxury fixture rather than a snack dispenser.
A Meta Ads lead-generation campaign built around the category-education problem rather than around a discount.
A fragrance collection page for the consumer side of the audience.
A B2B landing page written for the site owner deciding whether to host a machine.
A dark gold-and-black visual system carried across both pages so the ad and the destination feel like the same brand.
The artefacts
Image · awaiting upload
Placeholder for: RENzia fragrance collection page in black and royal gold
renzia-collection-pageImage · awaiting upload
Placeholder for: RENzia B2B landing page laying out the vending machine partnership offer
renzia-b2b-pageImage · awaiting upload
Placeholder for: Meta ad creative for the RENzia lead-generation campaign
renzia-ad-creativeProcess
- 01
Split the audience
Consumer and B2B were separated before anything was written. A person choosing a scent and a mall operator choosing a tenant are not the same reader, and the campaign was structured so their traffic never shared a destination.
- 02
Art direction first
Black and royal gold, high contrast, generous negative space. The aesthetic does the positioning work - it signals price bracket before a single line of copy is read.
- 03
Build the destinations
A fragrance collection page for retail intent and a dedicated B2B landing page for partnership intent, each with one primary action rather than a menu of options.
- 04
Run for cost per lead
The campaign was optimised toward lead cost, with the creative carrying the category explanation so that the form was not the first place a stranger had to work out what RENzia is.
Results
Results
The campaign has produced 107 leads at 11 rupees a lead. The first reported snapshot was around 45 leads at roughly 30 rupees; the cost came down as the campaign was iterated on, and these are the current figures for the same campaign. Both pages shipped and are live on renzialux.com.
- 107 leads generated from the Meta lead-gen campaign
- Rs 11 cost per lead
- Fragrance collection page and B2B landing page both live
Keep reading
More work
Image · awaiting upload
Placeholder for: Absolute Mobile Car Detailing van parked on a Brampton driveway mid-detail
absolute-coverAbsolute Mobile Car Detailing
Mobile car detailing · Brampton, ON, Canada
Paid demand plus an AI agent that books the job from the DM.
Read the case study
Image · awaiting upload
Placeholder for: Hands carving a wooden chess knight at the Boss Handicrafts workshop in Amritsar
boss-coverBoss Handicrafts
Premium handmade chess sets · Amritsar, India
Five content pillars, thirty reel ideas, one series arc.
Read the case study
Image · awaiting upload
Placeholder for: Meta Ads Manager results view for the Gurasis Media self-run test campaign
gm-first-campaign-coverGurasis Media
Self-run proof of work · Amritsar, India
A 3,000 rupee test budget. Ten leads. Our own money first.
Read the case study
Next step
Tell me where it is leaking.
One conversation. We find the bottleneck - demand, response, page or content - and you leave knowing which one it is, whether or not you hire us.